We put a link to our Facebook page on our website, isn’t that enough?
Let’s see… you don’t have a brand strategy. You don’t have share-worthy content. You’re too passive. Your page hasn’t grown beyond just ‘friends and family likes’.
Cultivating a fan base requires a a lot more than just placing a blue Facebook icon on your website or pasting your fan page URL in you email signature.
Listen up, action breeds action; people follow (and share) brands, personalities, and causes that are current, entertaining, informative, and that provide value back.